What a Digital Marketing Consultant Does Differently.
I’m Steve Bell, a digital marketing consultant with twenty years in SEO, UX, CRO and paid media, working with founders and marketing leads to diagnose what’s holding growth back, build the plan, and see it through.
Most brands don’t need another agency. They need a digital marketing consultant who’ll tell them which three things actually matter.
Too many channels, no clear priority, and an agency invoice every month for work nobody can tie to revenue. That’s the usual picture.
WEBKANDY works the other way round. Diagnostic first, roadmap second, delivery only where it earns its place.
You pay for judgment first. Everything else is optional.
Four ways to work with a digital marketing consultant.
From a one‑off audit to fractional leadership.
Growth Audit
Fixed‑price diagnostic. Where you’re leaking traffic, conversions and revenue, and what to fix first. From £1,500.
Growth Roadmap
A prioritised 6–12 month plan across search, site, email and content, with numbers attached. From £4,000.
Fractional Growth Lead
Senior marketing leadership on a monthly retainer, without the salary. From £2,500/month.
Delivery
When the roadmap needs building: WordPress and Shopify, SEO/AEO/GEO, Klaviyo and Mailchimp. Scoped per project.
20+ years across SEO, paid media, UX and e‑commerce
Google‑certified in Ads, Analytics and SEO
WordPress & Shopify Expert
Digital Trends.
From UX to SEO, discover the digital strategies driving growth today!
FAQs.
Straight answers on hiring a marketing consultant, SEO, AEO and what things cost.
When should I hire a digital marketing consultant instead of an agency?
When you need someone to decide what to do, not just do it. Agencies are built to deliver the brief; a consultant writes the brief and checks it’s the right one. If you’ve had agencies for years and can’t say what changed, start with a Growth Audit.
How much does a new website cost in the UK?
Most professional UK websites cost between £3,000 and £25,000. Simple landing pages and small brochure sites typically start around £3,000–£6,000, while custom WordPress and Shopify builds with SEO, CRO and integrations usually sit between £8,000 and £25,000. We scope each WEBKANDY project against your goals, so you only pay for what moves the needle.
What does a fractional marketing lead cost?
Typically £2,500–£6,500 a month depending on days, against £80k–£120k plus on‑costs for a full‑time hire. You get senior experience, no recruitment risk and a 30‑day exit.
Do you only work with music brands?
No. Roughly half my work is e‑commerce and service brands on Shopify and WordPress. The music background means I’m one of very few consultants who understand both.
What's the difference between SEO, AEO and GEO?
SEO gets you ranked on Google. AEO structures your content so ChatGPT, Perplexity and Google’s AI Overviews quote it. GEO shapes how generative models describe and cite your brand. I treat all three as one visibility strategy.
How long does SEO take to work?
Technical and on‑page fixes can move rankings in weeks. Topical authority and links compound over six to twelve months. The audit tells you which quick wins you actually have.
Can you build it as well as plan it?
Yes, WordPress, Shopify, Klaviyo, Mailchimp. But I won’t build without a diagnostic first.
Do you work outside Plymouth?
Yes. Most engagements run remotely; clients are across the UK and internationally.